A New Medium for an Old Format
Online and Interactive
Fueled by the growing trend of internet-savvy readers
devoting more attention to alternative news and media
sources, traditional newspaper and magazine publishing
is undergoing major changes. Over 50% of the major global
daily newspapers are addressing the increased competition
from online information and e-commerce providers by
making a version of their print publications available
via the Internet. However, these online offerings bring
in less than 1% of total revenues. Banner advertising
has also proven to be an ineffective means to generate
a profit. Publishers are faced with the pressing need
to explore new alternatives to leverage print media
and the Web, and create a sustainable revenue model
via the Internet.
IDELIX's Pliable Display Technology (PDT) enables delivery of existing print
media assets and traditional print advertising revenue
models via the Internet. PDT provides publishers
with the means to electronically distribute their media
in a familiar newsprint-style format via the Internet,
leaving advertisement layout and the look and feel of
the publication intact. PDT opens the door
for additional Web advertising sales opportunities by
enabling links within advertisements to advertiser's
websites and other related information. In addition
to enhanced online advertising sales opportunities,
the ability to reach global subscribers also lends the
way to an increased subscription and circulation base
resulting in increased revenue and subscriber loyalty.
PDT presents an "in-context" view
of newspaper and magazine content by providing visible
detail within a pre-placed dynamic lens. The reader
views the same content and layout on their computer
monitor as the newsprint version in their hands. One
mouse click will activate the encapsulating lens showing
the article of interest in the full-format publication
on-screen. The reader is able to navigate and view the
article easily, without losing the surrounding context
offered by a familiar newspaper page format. Unlike
existing Internet behaviors and technologies, the key
advantage of PliablePaper is that the subscriber sees
the newspaper in its familiar print layout. PliablePaper
is easy to use because it invokes two existing user
skills - the almost innate sense of how one reads a
publication, and the ability to use a mouse.
Benefits for Publishers
Enables on-screen presentation of a full format newspaper
page, making it possible to present an article or
advertisement in a format familiar to the reader.
Increases profitability through moving a proven advertising
revenue model to the Internet, and leveraging subscriber
Reduces costs of paper, printing and postage.
Benefits for Advertisers
Increases the effectiveness of advertising through greater circulation
Enables flexible placement of advertisements within the digital
content much the same way as traditional print, resulting
in higher impact and a targeted audience reach.
Enhances consumer interaction by including links to advertiser's
websites and other related information within advertisements.
Benefits for Readers
Maintains the same "look and feel" of traditional news publications;
readers are more comfortable with the navigation and
layout of the online publication.
Enables readers to access newspaper and magazines anytime
Guarantees timely delivery of the online newspaper.
Presents a traditional newspaper format online, resulting in
a standard, familiar User Interface for the reader
that mirrors their existing reading habits.
Equips the publisher with the necessary tools to digitally
publish and distribute products in a time-efficient,
Allows the reader to perform typical browser/viewer navigation
tasks better with real-time dynamic "detail-in-context"
Interactive features such as Keyword Search and enhanced personalization
for the reader are possible.
Can coordinate viewing of articles of interest and pictures
(side-by-side) for comparison.
Works directly with the output of standard publishing software
and digital prepress systems.
Replaces current technologies such as zoom, pan and inset viewing
to offer the end-user a more efficient, user-friendly
Structured API and SDK supports easy integration and customization
with strategic partner's publishing and delivery solutions.
Find out more
For a list of the Features and Benefits of PDT and PDT 3d, see the
PDT Product Sheets
For more technical detail on PDT, read our